Filter Bubble Roulette, Virtual Reality Environment

Abdou and his floating filter bubble

Abdou and his floating filter bubble

In collaboration with UX designer Emily Saltz, Filter Bubble Roulette won a Mozilla Reality Redrawn grant and showed in the Tech Museum of Innovation in San Jose, CA, May 2018.

Filter Bubble Roulette tells five stories through point-of-view interviews with subjects from diverse backgrounds interacting with their news feed and a “Russian bot” pretending to be a Trump supporter. We created the project to investigate the separation of social media bubbles leading up to the 2016 presidential election.

Filter Bubble Roulette is a virtual reality environment. Users interacting with the project toggle between stories and watch digital elements from each news feed float above the head of the interviewees and bot. Simultaneously, a voiceover plays. The interviewees describe what they see while scrolling through their news feed on their phones.

Reality Redrawn, the Tech Museum of Innovation

Reality Redrawn, the Tech Museum of Innovation

Infinite filter bubbles floating in a dystopian VR environment

Infinite filter bubbles floating in a dystopian VR environment

Filter bubbles and Zuckerberg easter egg

Filter bubbles and Zuckerberg easter egg